Thursday, October 30, 2008

Eye Cassius, You Seeser

Cassius. It's a cool name. Gaius Cassius Longinus was a Roman senator, the brother-in-law of Brutus and a prime mover in the conspiracy against Julius Ceasar. A good/bad Roman guy depending on which way your sandals were slung. Cassius. Philippe Zdar and Boom Bass - a French house duo with links to Motorbass, Daft Punk and Etienne De Crecy that make rather lovely French house music. Cassius. Clay that is. Big, black and beautiful, the boxing legend.

A smart move then by local fashionista and impresario Jason Ng to call his new eyewear company Cassius. Ng, of Dark Water fame, is no stranger to good-looking accessories for the head having distributed the stylish Goorin hat brand for several years now - among other fine Dark Water brands - but Cassius Eyewear represents a substantial new challenge. Established local designers such as Karen Walker and Kate Sylvester have ventured eyeward on the back of their existing label business but not many, if any have simply started their own eyewear label. All power to Mr Ng we say.

The range references classic sunny style from the 60's and 70's but is aimed fairly and squarely at the cool kids of today. Scroll down the page from here to the SoHomo photos below and you will see several images from the recent Cassius Eyewear launch held at the club. To prove he is serious about this first range Ng has limited the numbers available to only 300 of each style worldwide and after showing at the international apparel exhibition in Las Vegas recently, international orders are coming in thick and fast.

Cassius. Maximus.