Friday, October 17, 2008

Black Box, Right On Time

Logo/brand concept by Ian Ferguson, Friends Of Design and Black Art Director

Some of you glowstick-waving, jaw-gurning nineties ravers out there might remember the giant dancefloor hit by Black Box, the Italian cheese-meisters, entitled Ride On Time? Well that's got nothing to do whatsoever with Black Box the very fine new fashion destination at 35b Surrey Crescent which is not cheesy but rather fantastic. Owner Dan Gosling has very cleverly put together a store with a mix of like-minded, high quality, cutting edge fashion brands you won't find elsewhere in AK.

Dan is of course a Stolen Girfriend Guy and that label sits squarely in the middle of the stores thinking. Aussie legends Ksubi at last have a substantial presence in NZ here at Black Box, but it is the other Aussie labels that get us really excited. Claud Maus, Friedrich Gray and Chronicles Of Never are quite simply the creme de la creme of hot new Aussie labels. Add Bassike, Shakuhachi, Toby Jones Jewellery and Something Else and you get the picture. It's a damn stylish fit out too, although we wonder if the drum kit will soon be joined by a bass rig...jammin' in the Black Box!

Black Box, 35 Surrey Crescent, Grey Lynn