Tuesday, June 23, 2009

That's The Store: Idiom, Tauranga

We are pleased to note that there seems to be a growing number of quality fashion retail stores thriving outside of Aotearoa's four main er, fashion centres. Idiom of Tauranga is one such store. Run by Rachelle and Chris Duffy, Idiom stocks the likes of Stolen Girlfriends Club, Lonely Hearts, For Good, Deadly Ponies, Mimosa, Meadowlark, 27 Names, Therese Rawsthorne and more. The store stocks magazines, including Black which is "very well received," and has just initiated the Idiom Studio a collaborative art direction and print design concept that also complements the art exhibitions the store holds on a regular basis. In order to service more than just Tauranga, the duo have established an online presence and store here. Given the fact that Moochi, one of New Zealand's smartest labels, originated in the area and as featured in Black 10 hot newcomers like Chaos & Harmony are based in the region, it seems there is fashion aplenty, in the Bay Of Plenty.

Shop 3a, 1 Spring Street,
Red Square, Tauranga,
New Zealand