Tuesday, February 19, 2013

adidas Originals by Jeremy Scott SS 13 Video Look Book

"I've dreamed of making robots many times but the one I'd want to make is Andy Warhol. He'd have his Polaroid camera, signature look and fright wig. I'd keep him in my living room so when you came in he'd take Polaroids of interesting people." Jeremy Scott's pop sensibilities are succinctly illustrated by his opening voice over, laconically intoned, in this brand spanking new video look book for adidas Originals by Jeremy Scott. It's not just Red Bull that gives you wings, this collection of brighter-than-ever, super desirable pieces, is full of them. Whether you like it, play it, hate it or don't care, sport is brilliantly referenced in Scott's inimitable style with the JS Chain Cage track top looking like a hero piece and basketball pieces reinterpreted with uneven hems, fringing and woven fabrics. Undeniably one of the great colabs in modern fashion, this collection is in store now at Loaded. The footwear is also in store at Loaded, Area 51 and Qubic. Go get!