Tuesday, September 16, 2008

Sony Black Eye At Air NZ Fashion Week 2008 - Day 1

Day 1 winner Josh picks up a Sony Walkman for this little shiner. Photos Rachael Churchward and Tash Hopkins.

First up congratulations to Pieter, Myken, Robyn, Pak, and all the crew behind ANZFW 2008. A top first day, kicked off by World's brilliant, exciting and so very spangling, so very World show. How good it was to see that much sparkle and style in New Zealand, let alone at a Fashion Week. Go you twinkling things!

We are on deadline so we missed a couple of shows, apologies for that, but we did manage to get around a fair bit and look at the fashion on offer in the stalls and thoroughfares of Air New Zealand Fashion Week itself. Sony Black Eye at Air NZ Fashion Week is our opportunity to hunt down the fashion and personal style of those attending. People like you. We'll be wandering around with our Sony Alpha's all this week and we have Sony Walkman's for the best dressed, so get your gears on. Celebrate ANZFW by wearing something with enough punch to give us a Sony Black Eye. Here are our Fashion and Beauty Director Rachael Churchward's choices of the day. Rachael chooses people she finds with their own individual style, whether it be from Portmans, Louis Vuitton, a vintage store, Helen Cherry or your Mum's wardrobe. For her, it is about how you wear your look, not just the label. Sony Black Eye at Air NZ Fashion Week is about capturing individuality.

First up, our favourite photographer slash stylist slash hot chick and tonight, stylist for Nom D. Karen Inderbitzen-Waller wears: Kate Sylvester cardigan and necklace, Nom D scarf and top, Miu Miu belt, Levi's jeans and very cool Zambesi shoes. We love her effortless and casually chic style. You gotta have it, you can't buy it.

The first male model out in Air NZ Fashion Week 2008 was World's BJ. We noticed his presence and the way he walked. BJ wears: Vintage leather jacket and gloves, Tiger shoes, Bonds tee, Cheap Monday jeans and Ray-Bans

We saw Phillip prior to World and asked to meet him afterwards. Phillip wears: World from head-to-toe except for the shoes which are Converse.

Super cute stylist Sonia Greenslade wears: Hailwood dress, a Trelise Cooper jacket, Costume National boots, Karen Walker eyewear and Sabine bag.

We LOVE J'J'J- Jarrod. He wears: Zambesi jumper, Martin Margiela pants, Nom D scarf, Rick Owen shoes, Zambesi bag and a necklace from Briar, a friend.

Bill. Bill? Yep, Bill wears: A Cutler & Co jacket, a long sleeve tee, Point Zero jeans, Xiner shoes and a Burberry bag.

Earthy, earthy Rose wears: "A whole bunch of "overseas stuff" bought in London and India.

Christy wears: Vintage dress, Nine West shoes, a belt she borrowed from her friend Ana, eyewear by Karen Walker and a vintage estate necklace.

Josh shines in: A World suit, Stolen Girlfriends singlet, shirt, waistcoat and necklace, Ksubi eyewear and Love Thy Neighbour shoes.

Barbara wears a Barbara Lee anorak, a merino wool top and some of her favourite old pants and running boots! We'll see you on Day 2 at Air New Zealand Fashion Week 2008 with our Sony Alphas on hand...