Wednesday, June 6, 2012

adidas by Stella McCartney first Flagship Store, London

Last weekend saw the opening of the world's first stand alone adidas by Stella McCartney store on Fullham Road in London. Great timing for the 2012 Olympics which are a couple of month away from starting, plus Stella McCartney also designed the Team Great Britian's kit for these Olympic games.

"I am really excited about our use of concrete and tiling on the floor in the basement, it’s really interesting and we’ve never really worked with it before – it brings the harlequin tiles through from the other store," McCartney tells Dazed Digital. "I really love the use of colour and texture on the walls, looking at raw plaster work and marrying it against that really high gloss and quite brilliant colours against quite natural faded colours, and really trying to create new hanging system for clothes, because that is something I have been working on for many years. I wanted to bring that in a most sporty language."

Images from retaildesignblog