There has always been something of the bush ranger - a touch of the hirsute, itinerant Ned Kelly, the outsider walking gun-in-hand between the Eucalyptus and burning campfire - to Gareth Lauchlan Moody's fashion explorations. His influence on early Ksubi is legendary but it is really his absolute Australian-ness, seeping from every pore of his brilliant Chronicles of Never label that has really stamped a mark as a real design and conceptual talent. Clever then, that Lee, one of the world's great denim brands, opted to partner up with Moody to create a new line that celebrates the ethos of Chronicles and repositions that design thinking in a killer new range, GM for Lee. Here's the film to launch the collaboration, shot over several days in where else, but the Australian bush...
Wednesday, February 29, 2012
In This Neck Of The Woods; GM for Lee
There has always been something of the bush ranger - a touch of the hirsute, itinerant Ned Kelly, the outsider walking gun-in-hand between the Eucalyptus and burning campfire - to Gareth Lauchlan Moody's fashion explorations. His influence on early Ksubi is legendary but it is really his absolute Australian-ness, seeping from every pore of his brilliant Chronicles of Never label that has really stamped a mark as a real design and conceptual talent. Clever then, that Lee, one of the world's great denim brands, opted to partner up with Moody to create a new line that celebrates the ethos of Chronicles and repositions that design thinking in a killer new range, GM for Lee. Here's the film to launch the collaboration, shot over several days in where else, but the Australian bush...
