Monday, September 19, 2011

The All Blacks really are Super Heroes

HBTV: New Zealand All Blacks - all heroes from HBTV on Vimeo.

Pretty much every New Zealand kid knows that but kudos to adidas Originals and the Auckland-based creative team of artist Elliot F. Stewart, Qubic store's Frank Liew and Shaun Wallace of Eyeball Moving Image for turning that thought into a reality, or unreality as the case may be. This short film, directed by Liew and Wallace succinctly details the creative process of the talented artist as he interviews All Black greats Jonah Lomu and Dan Carter alongside rising colossus Sonny Bill Williams and Liam "Tatts my number" Messam about the type of super hero they might become. Stewart's interpretations are as masterful and skillful as great All "Heroes" would expect them and the accompanying limited edition Campus 80's sneaker created by adidas Originals couldn't be more apt, and desirable, than right now in the middle of our Rugby World Cup. Limited numbers of this awesome sneaker (below) available now at Qubic store.