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| Neuw jeans painted by Dan Vient |
The Art of Denim is an ever growing concept that grew out of our
Piping Down The Valleys Wild denim shoot with
Damien Nikora in the latest issue of
Black Magazine. For that shoot we partnered up with
Neuw,
Lee and
Wrangler to provide denim that we could paint, customise, deconstruct and reconstruct with a selection of local artist and designers. A week ago we launched the concept at
Service Newmarket and have added a few new Wrangler pieces this week that have been given a treatment by designer Lela Jacobs and artists Clara Chon and Alexander Mark Hoyles.
We now have all of the pieces up on an auction on
Trade Me which will be live for the next seven days, with all proceeds going to
Mental Health New Zealand. Here is the link to the
Trade Me auction. The auction closes late next
Monday, March 11.
A huge thanks to everyone involved but in particular the designers and artists:
Lela Jacobs, Zora Bell Boyd, Jessica Grubisa, Blair Hetet, Rachael Churchward, Nina van Lier, Dan Vient, Erin Forsyth, Anna Hanson, Eric Nauta, Clara Chon and Alexander Mark Hoyles. All images in this look book by Damien Nikora. Styling by Rachael Churchward. Make-up: Sharlene Cassidy using M.A.C Cosmetics. Hair: Janine Jones at Ryder Salon. Models: Lily Fraser at Clyne, Lucas and Eden at 62 Models, Dan Vient, Roman and Aleysha at Service. Thanks to White Studios.
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Wrangler jacket customised by Lela Jacobs, Wrangler jeans
cut to shorts and painted by Clara Chon |
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| Neuw denim jacket painted by Dan Vient |
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| ZBB Black 'Skullrocker' sterling silver key chain for denim |
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Wrangler denim shirt with Lee rider leather sleeves
and bejewelled pocket/collar by Jessica Grubisa |
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| Neuw jeans painted by Dan Vient |
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Wrangler denim shirt with Lee Rider leather sleeves
by Jessica Grubisa |
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| Neuw jeans painted by Eric Nauta |
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Wrangler high-waisted bellbottoms customised
by Alexander Mark Hoyles |
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Wrangler jeans cut to shorts and painted with Wills and Kate
as 'Chavs' by Clara Chon |
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Skirt made from multiple pairs of Lee jeans with
bejewelled pockets by Jessica Grubisa |
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| Neuw jeans customised by Rachael Churchward |
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| Neuw jeans painted by Dan Vient |
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| Neuw jeans painted by Eric Nauta |
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| Neuw jeans customised by Rachael Churchward |
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| Art of Denim sterling silver and citrine ring by Zora Bell Boyd |
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Vintage denim shorts painted and customised by Nina van Lier,
ring by Zora Bell Boyd |
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| Wrangler denim jacket customised by Lela Jacobs |
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| Neuw jeans painted by Erin Forsyth |
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| Neuw jeans customised/painted by Anna Hanson |
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| ZBB Black 'Skullrocker' belt and jewellery |
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| ZBB Black multi sterling silver wallet chain and leather wallet |
