Monday, March 4, 2013

The Art of Denim - Online auction live on Trade Me

Neuw jeans painted  by Dan Vient
The Art of Denim is an ever growing concept that grew out of our Piping Down The Valleys Wild denim shoot with Damien Nikora in the latest issue of Black Magazine. For that shoot we partnered up with Neuw, Lee and Wrangler to provide denim that we could paint, customise, deconstruct and reconstruct with a selection of local artist and designers. A week ago we launched the concept at Service Newmarket and have added a few new Wrangler pieces this week that have been given a treatment by designer Lela Jacobs and artists Clara Chon and Alexander Mark Hoyles.

We now have all of the pieces up on an auction on Trade Me which will be live for the next seven days, with all proceeds going to Mental Health New Zealand. Here is the link to the Trade Me auction.  The auction closes late next Monday, March 11.

A huge thanks to everyone involved but in particular the designers and artists: Lela Jacobs, Zora Bell Boyd, Jessica Grubisa, Blair Hetet, Rachael Churchward, Nina van Lier, Dan Vient, Erin Forsyth, Anna Hanson, Eric Nauta, Clara Chon and Alexander Mark Hoyles. All images in this look book by Damien Nikora. Styling by Rachael Churchward. Make-up: Sharlene Cassidy using M.A.C Cosmetics. Hair: Janine Jones at Ryder Salon. Models: Lily Fraser at Clyne, Lucas and Eden at 62 Models, Dan Vient, Roman and Aleysha at Service. Thanks to White Studios.


Wrangler jacket customised by Lela Jacobs, Wrangler jeans
cut to shorts and painted by Clara Chon



Neuw denim jacket painted by Dan Vient
ZBB Black 'Skullrocker' sterling silver key chain for denim
Wrangler denim shirt with Lee rider leather sleeves
and bejewelled pocket/collar by Jessica Grubisa
Neuw jeans painted by Dan Vient
Wrangler denim shirt with Lee Rider leather sleeves
by Jessica Grubisa
Neuw jeans painted by Eric Nauta
Wrangler high-waisted bellbottoms customised
by Alexander Mark Hoyles
Wrangler jeans cut to shorts and painted with Wills and Kate
as 'Chavs' by Clara Chon
Skirt made from multiple pairs of Lee jeans with
bejewelled pockets by Jessica Grubisa
Neuw jeans customised by Rachael Churchward
Neuw jeans painted by Dan Vient
Neuw jeans painted by Eric Nauta
Neuw jeans customised by Rachael Churchward
Art of Denim sterling silver and citrine ring by Zora Bell Boyd

Vintage denim shorts painted and customised by Nina van Lier,
ring by Zora Bell Boyd
Wrangler denim jacket customised by Lela Jacobs

Neuw jeans painted by Erin Forsyth
Neuw jeans customised/painted by Anna Hanson
ZBB Black 'Skullrocker' belt and jewellery
ZBB Black multi sterling silver  wallet chain and leather wallet