|M.A.C. makeup artist Carol Mackie adds the finishing touches to Tallulah Morton |
whilst Thom Kerr adjusts the holographic floor tiling
On Friday the 13th September (superstitiously good timing) Perth luxury retail centre Claremont Quarter transformed one of their style stop stores into a fairytale wonderland fit for the next instalment of the Jaime Lee saga - the campaign shoot for her new collection Light Magic shot by Black Australian editor Thom Kerr. The following is a photographic diary of the day shot by photographer Ted Dana and helps paint the picture of the live photo session where the public were encouraged to come and watch the magic unfold.
It takes an incredible team to pull together a concept this intricate and we couldn't think of anyone more fitting to face the brand than Tallulah Morton from EMG, whose wild beauty suits both the feminine and adventurous aspects of the Jaime Lee brand. M.A.C. makeup director Carol Mackie created the ethereal silver lavender beauty whilst the structured locks were sculpted by Sharlene Lee of the iconic Western Australian salon Circles of Subiaco. The extraordinary floral set which was transported after the runway show and recreated inside the space was built by the legendary Rebecca Grace from Natural Art Flowers. And the entire shoot was produced by Marcia Ball, the wardrobe stylist behind the uber popular blog Style Voyeur. And let's not forget the helping hands lent by photographers Ben Riches and Dhyan Verco who provided all the equipment courtesy of Chris Huzzards Studio. A massive team for a massive project!
|Rebecca Grace builds the floral set|
|Ben Riches building the holographic flooring|
|The installation being setup|
|The view from the front shop window|
|Lighting being setup up by Dhyan Verco courtesy of Chris Huzzard|
|The floral set by Rebecca Grace is complete|
|Circles of Subiaco rocking the hair|
|Carol Mackie from M.A.C. designing the look|
|Final touch ups|
|Tallulah Morton working her magic|
|Jaime Lee, Thom Kerr and Ben Riches examining the images|
|Thom Kerr and Tallulah Morton swept away by the romance of it all|
|Tallulah Morton takes the Jaime Lee message out of |
Claremont Quarter and onto the streets!