Friday, May 17, 2013

Lorde 'Royals' video by Joel Kefali

We absolutely LOVE this video of Lorde's musical masterpiece 'Royals' by director Joel Kefali of Special Problems. Given the explosion that has occurred around the young New Zealand singer/songwriter this year, the video could have been anything. That it is a quality piece of short film making that interprets, we think, the lyrical content and message of the song perfectly, speaks volumes for the strength of Ella Yellich-O'Connor's unique vision, and that of her savvy and considered management. 407,417 views in just a few days would confirm that thinking all round. Special Problems = Special Videos.