The Impossible Project is proving exactly how possible it all is when it comes to resurrecting the recently deceased Polaroid instant film format. As we mentioned a month or so back we are very excited about trialling some of the new instant film for The Impossible Project for next issue of Black Magazine and now it seems the people at Polaroid are even backing the venture by offering new cameras to carry the format. The new licensee of the Polaroid brand, The Summit Group, announced in Hong Kong yesterday that they will relaunch some of the most popular Polaroid cameras and are now commissioning The Impossible Project to develop and produce a limited edition run of Polaroid-branded instant films by the middle of 2010. Whether Summit Group re-introduce the iconic land camera is not known but photographers, amateur and professional, around the world will be watching this space with interest...
