Thursday, July 25, 2013

Petra Collins shoots the new Glassons campaign - BTS film by Rylan Perry


That Glassons have secured the services of Petra Collins to shoot their latest campaign - on the world-famous-although-perhaps-for-tenuous-reasons Jersey Shore - is a creative coup of some standing. As a photographer the 19-year-old Canadian has quickly established herself as having the perfect eye and wherewithal to capture the essence of youth in an honest, intelligent and compassionate style. Global teen fashion sensation Tavi Gevinson surely recognised this when appointing Petra as staff photographer for her magazine, Rookie. Legendary art photographer Richard Kern also recognised her talent by appointing her as his casting director. Petra's work has since been published in the esteemed pages of Purple, Vogue Italia and Vice among others but her sense of teen spirit remains irrepressible. Perfect for Glassons. Here is the BTS film of the shoot featuring Petra shooting herself of course by Rylan Perry. Looking forward to the campaign...