Sunday, March 24, 2013

Glassons Everyday Fun Sydney show

Glassons are making a pretty decent egg-and-spoon-race of putting the fun into fashion. Everyday Fun is a clever positioning for the label, a concept built around games that have been played for as long as we have been able to tie three legs together; egg and spoon races, musical chairs, Twister, blind man's buff, perhaps - all executed with a free-spirited twist and of course the increasingly desirable collection of staples and fashion-forward pieces rolling out from Glassons HQ. Recently, Glassons creative director Adam Bryce and crew flew to Sydney to launch the idea in a gymnasium, replete with bleachers and a hoard of local media, bloggers, instagrammers and Black Deputy Editor Yasmine Ganley, whilst a well-cast selection of models rotated the court in a fashionable game of musical chairs - let's face it, girls have always just wanna have fun. This film by Luke Byrne. Stills report by Yasmine Ganley on Wednesday.