Friday, July 23, 2010
A Land Called Fantasy
We're loving these images from the forthcoming Prada FW2010 Look Book. Described as a 'fantasy look book, the images, backstage and runway shots from the recent European shows, are cleverly transformed by art directors Alexander Reichert and Fausto Fantinuoli at long-time Prada Spa design and architectural partner OMA. OMA, and in particular, Rem Koolhaas, have played a significant role in the design and art direction of Prada's epicenter store in Rodeo Drive and a number of other Prada global stores since 2000 as well as providing the art direction for their famous catwalk shows in recent times. The design division AMO is also responsoble for Prada's magazine. All photography from backstage and catwalk by Philip Meech.