Friday, April 23, 2010

No Soho, No Mojo...

We've fallen in love with local wine label Soho. The brainchild of Rachael (with an A!) Carter, Soho is a quality collection of wine that embodies a passion for life and entertainment, and like Carter herself, has more than a passing interest in all things fashionable. The wines themselves are distinctive and premium, created by specialists in their realm. Grant Taylor, the Godfather of NZ Pinot Noir who has been nominated the world's best Pinot Noir maker not once, but twice, is, you guessed it, behind the sumptuous Pinot. Winemakers like Dave Clouston, Pete Turner and Russell Wiggins account for the equally yummy other varieties in the range with a new Syrah from Waiheke, the Valentino Syrah, the eight Soho wine, due shortly. We are particularly interested by Soho's marketing and positioning strategy which draws upon the Soho crew's love of fashion. Wines are named after the style and design of some of the world's best designers; look out for the McQueen Couture Pinot which represents Grant Taylor at the top of his game and the billboard campaign and ad in the upcoming issue of Black which showcases the loveliness of this amalgamation between two of the world's most stylish industries - fashion and wine.

We have 2 x two packs of Soho Wines to give away to Blacklog readers - a McQueen Pinot and a Marlborough Sav. The first people to email with the words; No Soho, no Mojo in the subject line and a delivery address (NZ readers only sorry and 18 years +) will win themselves a classy tipple.