Thursday, November 26, 2009

Get on the ModaCYCLE

Karen Walker S/S 2010 Image: Frida Henry

ModaCYCLE is an international fashion site which offers alternative coverage of developing and established designers from around the world, including our own Karen Walker (above). The site has been created by a group of fashion photographers who "wanted more out of the industry in which they work" and showcases a high standard of catwalk photography. Editor Charles Beckwith is well aware of the bunfight photographers experience on the podium at the end of a runway when 200 snappers are vying for the same space and in many cases, the same shot, and encourages his team to think outside the square. A good example of this thinking can be seen in Sandy Ramirez's capture of the Argentinian showcase at this season's New York Fashion Week. Ramirez used a Sigma DP-2, a camera "half the size of a fist" which produces images "big enough to print on a door." The image below is from that showcase and features fashion by Benito Fernandez. It's refreshing to see thinking outside the very small square of the catwalk photographer's podium...