Friday, May 1, 2009

We Believe In Miracles Too!

We met Joshua Jang as a performer on the People In Your Neighbourhood project, "Hey" he said "you're Black Magazine, and I have a label." The label is called ISBIM and it's an acronym for I Still Believe In Miracles. In a time of recession it's great to see some of the emerging local labels are exuding so much hope. We asked him to send us some of his stuff and we were impressed - and not just by the excellent modelling. So who is ISBIM? Joshua Jang, a self-described "hardcore hip-hop kid" founded the label in 2006 as a t-shirt brand. More recently he joined forces with Yuka O'Shanessey and then with Katarina Tua and ISBIM has emerged as fashion label in its own right. The SS10 range featured above is entitled "Great Expectations" after the film of that name - a theme which is expressed in the line, pattern and colour of the range and these introductory words:

Great Expectations
The ultimate in style is effortlessness.
Of course, effortlessness takes a lot of effort.
But don’t worry, that’s our job. ISBIM gives you mint materials,
a super clean finish and limited print runs so looking sharp is 100% inevitable.
These threads are so smooth you’ll wish they came in king size so you could sleep between them.
100% made and designed in New Zealand.

Best intro to a lookbook ever! The range is mint, super-clean and sharp. Great expectations indeed...