Wednesday, May 2, 2012

Haere Mai Gorman!

Iconic Australian designer Lisa Gorman opened her first New Zealand store recently on Nuffield Street in Newmarket. The poppy-chic label has been wholesaled here for some time but opening a New Zealand store is further indication, following on from the likes of Sass & Bide, that Australian designers are increasingly valuing the New Zealand market as an entirely viable option. Gorman is very much an Australian success story. She launched the label in 1999 in Melbourne's Fat52 boutique and in 13 years has grown the brand to a 16 store operation over the ditch. To celebrate her arrival and the AW 12 collection - inspired by adventurers and dreamers - photographer David K Shields teamed with Black fashion director Rachael Churchward and hair and make-up artist Michelle Hurliman to shoot Casey Lee at Red 11 looking decidedly Grace Kelly-ish in Gorman.