Tuesday, September 6, 2011

NZFW 2011 backstage photo essay by Greg Novak #3: Workshop and Helen Cherry

Last Thursday night, Workshop Denim and Helen Cherry showed in the grand old dame of Auckland rooms, the Auckland Town Hall. It was the first fashion week appearance for the iconic New Zealand labels since 2005 and for fans of the labels and newcomers alike it was a welcome return. In keeping with a long tradition of artistic collaboration, Workshop's Chris Cherry took this season's collaboration to a new level. Max Gimblett is himself iconic in the art world and delivered a series of quadrafoils and skull prints that fit perfectly with the new Workshop Wunderkammer Jewellery range launched at the event. Gimblett, in town, and represented by Gow Langsford Gallery, even painted a couple of outfits with his trademark 'swooshes.' The WD range showcased the designer's flair with denim and openly embraced leather. Helen Cherry delighted her legion of fans with a modern take on her traditional thinking that referenced the past, present and future: she quipped on the night that the Helen Cherry girl was "well-bred but had run off with the band circa 1975." London-based stylist Jamie Huckbody added the sort of stylistic panache he has brought to the last few seasons of Workshop and Helen Cherry campaigns, the 40 strong model contingent was sweetly cast by Rachael Churchward, and Scratch 22 cleverly synched the music from several decades and the immediate future. M.A.C's international key artist Fatima Thomas lead a team dedicated to a very strong look and Lauren Gunn headed up the crew from Stephen Marr. These images once again by Greg Novak.