Monday, August 3, 2009
Collaboration is nothing new to Boh Runga. After all, she spent many years in a band and few careers are more collaborative than that. Thus, when her eponymous jewellery collection was released last year in partnership with NZ Mint, it seemed like a good fit and a nice direction for the songbird - and that collection has been very successful. Runga and NZ Mint have wasted no time on a follow up, this time with a third collaborative partner on board, the Japanese cosmetics giant Shiseido.
The Lotus and the Snowbird, a collection of signature Runga jewellery and a limited edition Beauty Cake by Boh Runga for Moisture Mist started with a lovely fable concocted by Boh, possibly in the garden of her LA home. The fairy tale tells of a mysterious travelling snowbird that happens upon a lotus flower in a garden and invites said flower to leave the comforts of home and see The World beyond. The fable and attendant imaging is delivered superbly across all three brands and there's something nice about having a story at the centre of it all.
The Moisture Mist compact (above) and it's signature red case is quite iconic in New Zealand so this limited edition version should fly off the shelves when it goes on sale, along with the jewellery, in October this year. This looks like a winning combination to us and another step forward into the talented, yet somewhat shy singer's multi-faceted future.