That
Glassons have secured the services of
Petra Collins to shoot their latest campaign - on the world-famous-although-perhaps-for-tenuous-reasons Jersey Shore - is a creative coup of some standing. As a photographer the 19-year-old Canadian has quickly established herself as having the perfect eye and wherewithal to capture the essence of youth in an honest, intelligent and compassionate style. Global teen fashion sensation
Tavi Gevinson surely recognised this when appointing Petra as staff photographer for her magazine,
Rookie. Legendary art photographer
Richard Kern also recognised her talent by appointing her as his casting director. Petra's work has since been published in the esteemed pages of
Purple,
Vogue Italia and
Vice among others but her sense of teen spirit remains irrepressible. Perfect for Glassons. Here is the BTS film of the shoot featuring Petra shooting herself of course by
Rylan Perry. Looking forward to the campaign...
