Glassons are making a pretty decent egg-and-spoon-race of putting the fun into fashion. Everyday Fun is a clever positioning for the label, a concept built around games that have been played for as long as we have been able to tie three legs together; egg and spoon races, musical chairs, Twister, blind man's buff, perhaps - all executed with a free-spirited twist and of course the increasingly desirable collection of staples and fashion-forward pieces rolling out from Glassons HQ. Recently, Glassons creative director Adam Bryce and crew flew to Sydney to launch the idea in a gymnasium, replete with bleachers and a hoard of local media, bloggers, instagrammers and Black Deputy Editor Yasmine Ganley, whilst a well-cast selection of models rotated the court in a fashionable game of musical chairs - let's face it, girls have always just wanna have fun. This film by Luke Byrne. Stills report by Yasmine Ganley on Wednesday.
Sunday, March 24, 2013
Glassons Everyday Fun Sydney show
Glassons are making a pretty decent egg-and-spoon-race of putting the fun into fashion. Everyday Fun is a clever positioning for the label, a concept built around games that have been played for as long as we have been able to tie three legs together; egg and spoon races, musical chairs, Twister, blind man's buff, perhaps - all executed with a free-spirited twist and of course the increasingly desirable collection of staples and fashion-forward pieces rolling out from Glassons HQ. Recently, Glassons creative director Adam Bryce and crew flew to Sydney to launch the idea in a gymnasium, replete with bleachers and a hoard of local media, bloggers, instagrammers and Black Deputy Editor Yasmine Ganley, whilst a well-cast selection of models rotated the court in a fashionable game of musical chairs - let's face it, girls have always just wanna have fun. This film by Luke Byrne. Stills report by Yasmine Ganley on Wednesday.
