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| Neuw jeans painted by Dan Vient |
Yesterday in the sandy environs of Atlas Concrete just north of Helensville we shot an editorial with Damien Nikora that we have been planning for some time now; a deconstructed, reconstructed, customized, painted and bejewelled ode to the weft and the warp, a love song to denim. Fashion editors Rachael Churchward and Jessica Grubisa worked with young designers Blair Hetet and Nina Van Lier and artist Dan Vient to create a contemporary smorgasbord of denim pieces that celebrated the eras of denim gone by, whilst mixing in current pieces from denim designers and retro gems. Denim companies Neuw, Wrangler and Lee all donated a substantial number of pieces to be played with and all items will be auctioned on Trade Me in December with proceeds going to Mental Health NZ. Thanks to all of those companies, the chilled out folks at Atlas Concrete and to the crew and models on yesterday's shoot: Photographer: Damien Nikora Fashion editors: Rachael Churchward and Jessica Grubisa Hair: Greg Murrell and Kasey Groundwater at Ryder Make-up: Sharlene Cassidy using M.A.C Photo assist: Alan and Jess Fashion assist: Rose Morgan Assistants: Dan Vient, Olivier. Models: Lily Fraser at Clyne, Cedric and Danika at N.Model Management, Michael at 62 Models, Moira at Nova, Blair, Olivier and Amberley at Scout, Rose Morgan at Red 11 and Dan Vient
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| Blair in shirt made from Neuw jeans by himself. Cedric wears: Neuw, Company of Strangers, Workshop and Zambesi |
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| Greg Murrell hair on Olivier |
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| Rosie, photographer Damien Nikora and assist Alan |
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| Rosie in Neuw denim jacket bejewelled by Jessica Grubisa |
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| Lily eye by Sharlene Cassidy |
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| Amberley at Scout Models |
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| Sitting on a structure |
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| Lily in vintage DJ from Tango |
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| How many men does it take to fill a generator? |
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| Neuw jeans painted by Dan Vient |
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| Michael in shirt made by Jessica Grubisa from Lee denim and Lee Rider leather trousers |
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| Vintage DJ from Tango, denim shorts painted and bejewelled by Nina Van Lier |
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| Lily at Clyne and Michael at 62 |
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| Shooting inside the sand store |
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| Moira at Nova |
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| Rachael Churchward finals on Amberley |
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| Bejewelled pockets! |
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| Rose and Blair sharing the sounds |
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| Abbey Road with sand |
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| Run models run! |
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| "It's over there bro!" Thanks Greg... |
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| Kasey and Greg with Danika |
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| Weft and Warp |
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| Danika finals |
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| The best Mum! |
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| Artist Dan Vient turns model |
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| Danika in Zambesi, WeSC and Neuw |
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| Amberley and Moira |
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| You taking my photo bro! |
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| Rack 1 |
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| Rack 2 |
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| Denim gang |